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| View Demo | |
| See
how broker/dealers are implementing our solutions to promote their
corporate image in the online financial services arena. View
Demo |
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| Scalable Turn Key Solutions | |
| View Diagrams | |
| Related Information | |
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| Information Systems Consulting | |
| Scalable customized "turn-key" Internet systems for Independent Financial Advisors, Independent Brokers, Broker Dealers, Banks and other financial institutions. | |
| WallStreetE
in association with Net International Inc. is uniquely positioned
to offer independent financial advisors, independent brokers, broker
dealers, and other financial institutions scalable customized
"turn key" Internet solutions.
Whether you are a one person financial boutique or a large firm, our divisions: WallStreetE Brokers and WallStreetE Advisors can support you with Internet solutions customized to your needs, giving you the freedom to operate your investment business based on your priorities. Our cutting edge technology frees brokers and advisors from spending time dealing with administrative housekeeping questions, thus allowing them more time to develop relationships with existing and new clients. Through our out-sourcing services we provide highly technical and efficient solutions that allow WallStreetE Brokers and WallStreetE Advisors to offer very competitive commissions and still earn a very good profit. Given our advanced technology and
flexibility, costs to WallStreetE Brokers and WallStreetE Advisors
are nominal when compared to commission sharing agreements with traditional
financial service providers. Because costs are based on scope of participation,
they will be discussed upon request. |
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| Services | |
We support your
marketing and portfolio management efforts with a full spectrum of investing
resources:
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| Options A or B Summary | |
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Are the modular scalable "TURN KEY" options for single and multiple users that provide you with:
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| Option A | |
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Features:
Multiple Account Management Tools Single user name/password to access Master Account gives you: A. Client Database |
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| Option A: Multiple Account Management Tools Defined | |
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Our integrated software allows flawless & immediate interaction with all the system's tools. Client Database- provides clients' account numbers, names, addresses, work and home phones, fax numbers, e-mail addresses, and types of accounts. Client Menu - allows filtering out a single client by its account number providing direct access to its money line, account history, account holdings, realized transactions, profit and loss on unrealized stock holdings, profit and loss on unrealized option positions (open contracts). Client Money line - provides pertinent information of money balances in client accounts - equity value, trade date balance, settlement date balance, equity cash available, buying power, margin/cash position, SMA, house calls, house excess, and money market balances. Portfolio - the portfolio link provides four
features associated with the current holdings under your management.
These features include the following:
Orders (Order Entry) - allows placement of stock, option,l and mutual fund orders. These orders can be entered as block trades in the Firm Account from which they are allocated into the respective client accounts by the end of the day. Multiple Order Entry - allows
the placement of up to five orders at one time. NOTE: orders may also be entered into
a specific client account by accessing the account through the client
menu link. Trade Confirmations - provides confirmation of all trade executions as well as of canceled and re-billed transactions from the previous business day. Distributions - provides three features:
Firm Account
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Makes available all of the features of Option A to each
advisor, broker, account officer, etc. that the firm designates in as
many locations worldwide that the firm decides.
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| Option C | |
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Makes available all the features of
Option A and B allowing you to create your own web
site, brand it with your firm’s name, and with Net International’s
Technology seamlessly incorporate into it the acclaimed
information and trading features of WallStreetE’s Internet engine. Your clients and prospects don’t see WallStreet E when accessing through your web site our information, portfolio management and order entry screens. They only see your name and the banners you may create to promote and cross-sell your services and products. Net International’s Web Development Division can help you create a web site or update your present one. Please contact Net
International to request a proposal www.netinternational.com
– Tel: (888)-925-5783 or (305)-266-9120. |
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Can be added to options A, B, C and F. It gives your clients Online Access for:
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| Option E | |
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This option can
be added to Options A, B, C, D and F - allows your
customers to directly
place trades on line. In
Option A and B you are responsible for transmitting
to WallStreetE:
In Option E
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| OPTION F - No Set Up Charge | |
| Even though
your are a professional provider of financial services, our system
for Single User Account Management is available to you free of
set up charges. (Please calls us for details.) Back to the top |
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| Alternative Option | |
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If you choose to carry out your online
brokerage operation setting up your own online broker that will
self clear or will use a clearing firm other than WallStreetE,
Net International, Inc. will customize your Internet presence
to meet your objectives. |
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If your series 7, 24, registrations are transferred to WallStreetE, you can set up your own commission schedule. Depending on your anticipated business you may be required to make a deposit in your firm account. Additionally you may have to subscribe an indemnization agreement with WallStreetE. If your securities registrations are not held by WallStreetE you can only charge your clients an advisory fee. WallStreetE will collect this fee for you. You in turn will pay WallStreetE for the clearing charges. Options D and E give you powerful marketing and asset gathering tools that allow you to make available to your clients either on a complimentary or on a fee basis unique features that they perceive "add value" to your relationship with them. These options allow clients to monitor their accounts, place trades and convert them into your "dream sales assistant," thus lowering your overhead and increasing your profitability since you will be able to operate with less administrative and sales support personal. In addition Options D and E will increase your productivity and leave you more time to develop new relationships and better serve existing ones by freeing you and your associates from the account monitoring and housekeeping tasks that these options empower clients to do for themselves. Of greatest significance to your bottom line is the fact that surveys reveal that providers of financial services whose clients are receiving information using the features of Option D find extremely valuable the increased number of informed calls they receive from clients who contact them not to discuss administrative matters of their accounts but to follow up on the ideas they have seen on the web site. These informed calls give you and your associates a unique opportunity to add value to existing and developing relationships as well as to "cross-sell" additional services. DREAM SALES ASSISTANT – for Road Warriors and other Account Managers "Road Warriors" as well as others can out-source their entire administrative and sales support operation to us…… thus freeing themselves from the workload that keeps them from better servicing, existing clients and developing new ones. Please call us for details about our "Dream Sales Assistant Program" We invite you to interact with a demonstration
of our systems for brokers, advisers, money managers and other providers
of financial services visiting our demo at www.wallstreete.com/demo.htm
If you so desire by appointment we will gladly walk you through
a demonstration. |
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| USER NAME and PASSWORDS | |
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Options A and B give you Master Accounts accessible at WallStreetE’s web site through which with one single User Name and Passwords you can access all your client accounts to retrieve or disseminate info and/or place trades. Option B gives a separate Master Account to each agent your firm designates.
All these Master Accounts and their sub-client accounts can be accessed by the firm through WallStreetE’s web site using the corresponding user name and password for each Master Account. Under option A and B only the management of the firm and its agents have access to all Master Accounts and client sub-accounts through WallStreetE’s web site. Option D allows you to give each of your clients a separate user name and password, thus allowing them according to your predetermined marketing strategy to monitor their accounts on-line and receive information through WallStreetE’s web site (option A and B), or through your web site if you set up Option C. Option E gives you the ability according to your marketing strategy to allow your clients to directly trade on-line either through WallStreetE’s web site (option A and B), or through your own web site if you set up Option C. If you include Option C
in your set up, each client using the features of Option D and E can
access their accounts through your web site using their corresponding
user name and password. In this case all the time clients are monitoring
their account or placing trades, they are in your web site. This
give you a valuable opportunity to cross sell services through the banners
or content you have on your site. |
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| Case history of a successful WallStreetE independent financial advisor customer: | |
| The following profile based
on a real WallStreetE Advisors customer,
helps to illustrate how WallStreetE positions
itself to add value to such financial professionals.
Advisor X has been in the financial services for over 20 years and prides himself for offering the highest quality of service and the best possible return to his clients. He works out of his home through an ISDN line connected to the Internet. He has well established relationships with his clients and does all the trading for them. Typically his clients don't care who he uses to handle clearance and transactions issues. They trust his advice and are happy to leave details to him. Prior to joining WallStreetE he needed a dedicated frame relay line to his clearing firm and had to purchase proprietary systems and software to be able to receive financial information. Now that he has transferred his accounts to WallStreetE he has a single channel for information and services delivery as well as for the effective, convenient and cost efficient execution of trades. Using WallStreetE as his primary interface makes it possible for him to carry on his business in a much more convenient and cost effective way. WallStreetE's advanced technological support frees him from devoting a good deal of time and resources to routine unproductive housekeeping transactions with his clients. Since his individual customers are able to access the rich information resources and monitor their accounts on the Web, he is now free to only interact with them at key decision points when his knowledge and expertise can add value to the relation. As an added "bonus" he now has more time available to market his services to new clients. Other advantages he has derived from his relationship with WallStreetE are:
The value of WallStreetE has been so compelling
for this advisor that he wants to become a sub-regional director
for the company so that he can get other financial advisors signed
on. WallStreetE's service and support give the individual advisor
or broker a tremendous value in conducting their investment management
activities, as well as a multitude of conveniences. |
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WallStreet E Provides Web Service for Independent Brokers/Advisors WallStreet Electronica has rolled out a new service that allows independent brokers and other providers of financial services to provide a full cadre of online financial services to clients. WallStreet Electronica launched the product, WallStreet E Advisors, in response to frustrated brokers who complain about having to work for full-service firms that provide the technology to serve customers, which is too costly for brokers if they want to be out on their own according to Carlos Otalvaro, principal at WallStreet Electronica. The online brokerage gets a percentage of the broker commissions for providing the service. The firm currently has 55 independent brokers using the service, including six brokers who recently left Salomon Smith Barney's San Francisco operation to form their own firm, and three brokers from Paine Webber in Rhode Island, who took with them roughly 7,000 accounts, an insider close to the firm said. The insider could not provide the names of the brokers because they are in the process of transferring over accounts. Otalvaro declined to comment on the broker moves. The small broker marketplace is typically undeserved, but could benefit from an open product such as this because WallStreet E is open to all independent advisors regardless of assets under management, said Alex Stein, senior analyst at Gomez Advisors. Large clearing firms that also offer these types of services often turn down small firms with two or three brokers because they do not meet a certain liquidity requirement, he said. The WallStreet E software, called the Front End Multiple Account Management and Information System, permits brokers to independently access multiple client accounts on one screen,place trades with direct access to the markets, buy blocks of shares and allocate them to customers and create their own branded Web Site, Otalvaro explained. WebStreet Capital has also recently started using
WallStreet E's service and is leveraging the technology to lure
brokers to join its firm said Micheal Bagetta, President. WebStreet
decided to work with WallStreet E in part because it allows independent
advisers to create a web site with WallStreet E's technology and
then brand it with the firm's name. WebStreet pays WallStreet
E 10-15% of its commissions for the service, which provides more
cost savings than developing the software on its own or working
with a large clearing firm he added. D.F. |
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Though his answer sounds rehearsed, implementing the elements that have contributed to Web Street's high rankings is anything but routine, as Web Street's chairman Joe Fox discovered. When Web Street requested specifications that called for features like real-time customer account information on its Web site almost two years ago Web Street's clearing firm said it was impossible. Despite the discouragement, Fox went ahead and built tile site anyway --on his own dime. He hired half a dozen consultants and used his own in-house set of developers to build Web Street's own databases and systems to support many of the site's re, al-time features. As a result of this effort, Web Street's clients can watch their market orders being executed in less than 10 seconds and see their account balances and positions adjusted immediately. And now less than a year after its launch last July, Web Street Securities ranks as the number five highest scoring broker in Gomez Advisors' 1998 first quarter overall best online discount broker category. CLEARING'S NEW ROLE The online retail trading explosion has morphed clearing firms' business roles and redefined their relationships with their clients. Traditionally involved in the more arcane area of back-office processing, correspondent clients' Web sites are shining the spotlight more intensely on the information processing capabilities of their clearing firms, who are being forced to respond to the real-time processing demands of online brokerage sites. In fact, clearing firms are playing an increasingly important role in shaping their correspondent clients' public images as they help brokerages to set up their online channels, which are then ranked by prominent financial publications. Can clearing firms cope? As Web Street Securities' example shows, not always. Even though an increasing number of clearing firms have started to roll out online trading and Web site building packages, that does not always mean that they're offering cutting edge tools or services. In addition to having the resources, the new relationship between brokerages and their clearing firms is about more than just providing correspondent clients with the ability to throw up a turnkey online trading site overnight. It's about understanding new business models and helping correspondents to rejigger their operations to adapt. Several online discount brokerages have been forced into reexamining the efficiency of their operations, for example, as they cope with the plunging level of commissions generated for each trade that they handle. To streamline their order routing processes, however, fullly disclosed brokerages need to work closely with both their clearing firms and most often with Ridge Clearing, which provides the infrastructure for routing the orders to the appropriate exchanges. Miami-based Net International, for example, has been working with Wall Street Electronica's clearing firm Herzog, Heine, Geduld Inc. to develop an application programming interface that will allow the brokerage to automatically route most of its incoming orders for US equities to all of the major exchanges through Ridge Clearing. The system went live late March and Wall Street Electronica expects that tile new system will help its order routing to become faster and more efficient. COMMUNICATION BREAKDOWN Anybody out there? That's a sentiment echoed by both full service and discount brokerage firms who rely on their clearing firms to move ahead with their operations revamping projects. One discount brokerage source who didn't want to be named says, for example, that its own efforts to streamline its trading operations has been effectively frozen because its communication lines to its clearing firm BT Alex. Brown have been diminished due a shift in staff roles following Bankers Trust's merger with Alex. Brown & Sons. But complaints about technology have to be taken in context, says Pershing's managing director Alton Jones: "There is probably nobody in the business that makes everybody happy when it comes to technology -- you can't deliver it fast, cheap or customizable enough to satisfy, every broker," he says. Ultimately, whether clearing firms can provide the technology or not, they should at least act as facilitators of access to information technology, says Gib Veconi, New York City-based Wall Street Access' chief information officer. "Technology is a very important requirement of a discount firm's clearing broker, whether it's something provided by the clearing firm or whether it's something just facilitated by the clearing firm," he says. Even regional full
service brokerages are getting into using the Web as an information
distribution and trading tool, because, as Sandy Logay, senior VP
o[ the trading desk at First Financial Securities (FFS), in Chesterfield,
Mo., says, "You've got to be able to deliver information out to
reps in any location and through the Internet and the PC this is
possible." |
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